“I didn’t know what I didn’t know. PlusPoint is a partner who helped me level up and get our company to a place where we can grow with confidence and scale quickly.”
Caleb Hailey
CEO and Co-Founder
A Lack of In-House Financial Expertise
Sensu, a small, bootstrapped and rapidly growing software startup, found themselves in urgent need of replacing their accountant. Caleb Hailey, CEO and Co-founder of Sensu, knew he had a disorganized financial mess on his hands and was unsure what to do from a financial perspective. Now entering into a new phase of growth and uncharted territory, he was referred to PlusPoint to help fill the gap and get an honest assessment of what was needed to grow the company.
“As a fast growing start-up, we knew that our financial infrastructure needed attention and expertise. I simply thought we needed machinery and process, and there was some basic due diligence we weren’t doing very well.”
Caleb Hailey,
CEO and Co-Founder
“We could not have done any of this without the partnership of PlusPoint.”
Caleb Hailey
CEO and Co-Founder
Start-Up Growing Pains
In addition to an urgent need for good accounting support, Sensu had other pressing issues including complications with payroll tax and new revenue models. Caleb knew it was time to establish good financial hygiene and thought they simply needed to develop new processes and assess their QuickBooks configuration.
Symptoms of a Bigger Problem
Caleb soon realized these issues were just the tip of the iceberg as he began to experience more serious challenges in meeting investor requirements needed to secure additional funding. The PlusPoint team hit the ground running, worked with him to understand and meet the needs of potential investors, and implemented the crucial building blocks needed to establish a solid financial operations foundation.
PlusPoint Positions Sensu for Growth
PlusPoint quickly resolved Sensu’s initial accounting, tax and revenue issues. Moreover, with PlusPoint Caleb had the right partner to help him put a financial strategy in place to secure funding to achieve their business goals. And, after implementing the right systems and processes, Sensu is now able to make strategic decisions with confidence, easily forecast, measure performance and meet board expectations.
Sensu was also able to create a successful exit strategy, and was recently acquired by Sumo Logic (read about it here).
“I spent the first half of our business’s lifetime just being reactive on the financial side, and making things up as we went along trying to grow the company. Now, we have strategic conversations at the highest levels inside the company and we have visibility into the big picture and can see how our decisions will impact our bottom line. And, I’m on the same page with our board and our investors.”
Caleb Hailey
CEO and Co-Founder
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