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“I didn’t know what I didn’t know. PlusPoint is a partner who helped me level up and get our company to a place where we can grow with confidence and scale quickly.”

Caleb Hailey
CEO and Co-Founder

A Lack of In-House Financial Expertise

Sensu, a small, bootstrapped and rapidly growing software startup, found themselves in urgent need of replacing their accountant. Caleb Hailey, CEO and Co-founder of Sensu, knew he had a disorganized financial mess on his hands and was unsure what to do from a financial perspective. Now entering into a new phase of growth and uncharted territory, he was referred to PlusPoint to help fill the gap and get an honest assessment of what was needed to grow the company.

“As a fast growing start-up, we knew that our financial infrastructure needed attention and expertise. I simply thought we needed machinery and process, and there was some basic due diligence we weren’t doing very well.”

Caleb Hailey,
CEO and Co-Founder

sensu-summit
“We could not have done any of this without the partnership of PlusPoint.”

Caleb Hailey
CEO and Co-Founder

Start-Up Growing Pains

In addition to an urgent need for good accounting support, Sensu had other pressing issues including complications with payroll tax and new revenue models. Caleb knew it was time to establish good financial hygiene and thought they simply needed to develop new processes and assess their QuickBooks configuration.

Symptoms of a Bigger Problem

Caleb soon realized these issues were just the tip of the iceberg as he began to experience more serious challenges in meeting investor requirements needed to secure additional funding. The PlusPoint team hit the ground running, worked with him to understand and meet the needs of potential investors, and implemented the crucial building blocks needed to establish a solid financial operations foundation.

PlusPoint Positions Sensu for Growth

PlusPoint quickly resolved Sensu’s initial accounting, tax and revenue issues. Moreover,  with PlusPoint Caleb had the right partner to help him put a financial strategy in place to secure funding to achieve their business goals. And, after implementing the right systems and processes, Sensu is now able to make strategic decisions with confidence, easily forecast, measure performance and meet board expectations.

Sensu was also able to create a successful exit strategy, and was recently acquired by Sumo Logic (read about it here).

“I spent the first half of our business’s lifetime just being reactive on the financial side, and making things up as we went along trying to grow the company. Now, we have strategic conversations at the highest levels inside the company and we have visibility into the big picture and can see how our decisions will impact our bottom line. And, I’m on the same page with our board and our investors.”

Caleb Hailey
CEO and Co-Founder

caleb

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SOME OF OUR OTHER CLIENTS

  • Software SaaS
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  • Healthcare / Medical Technology
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  • Cannabis
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Jama Software
An integrated solution for guiding strategic and operational aspects of complex product development.
Cloudability
Cloud cost management and optimization.
Walker Tracker
Wellness Program Delivery System
Airship
Mobile Engagement
Sensu
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Learning.com
Digital literacy solutions for children K-12.
Act-on Software
Marketing Automation Software
SheerID
Instant Verification Platform for the Enterprise
Compli
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AskNicely
NPS® software to help businesses deliver great customer experiences and accelerate growth.
Hubb
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SwitchboardHQ
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Instasize
Tools to create visually engaging photos and videos to grow social audiences
ViewPoint
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Owl Insights
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Sift
Leaders in digital trust and safety
HealthCo Information Systems
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TechSoft 3D
Software Development Tools
Schrodinger
Biologics Design
Uberflip
Cloud-based Content Platform
SensiML
Algorithm Development and Optimization
Notion Data
Data-Driven Collaboration
Accent Technologies
Sales CRM Platform
Monsoon Commerce
Multichannel eCommerce Solutions
Customer.io
Marketing Platform
Axiom KPM - Kaufman Hall
Enterprise Performance Management Software
Red Hawk Network Security
Cyber Security
Atmosera
Cloud Management
PivIT Global
Custom-designed solutions in the IT infrastructure, hardware maintenance services, and technical support sectors.
Mammoth with ThinkHR
Full Service Human Resources company
Eyecare Services Partners
Eyecare Services Management
Heritage School of Interior Design
Interior Design School
CorSource Technology Group
Staffing Lifecycle Management
Durham & Bates Insurance
Commercial Insurance Brokers
Ankrom Moisan Architects
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August Partners
Creative strategy for real estate brands
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Expert meeting management and event technology
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A leading provider of growth debt designed explicitly for B2B SaaS companies
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Madorra
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Care Oregon
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Curandi
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ZRT Laboratory
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USTA – Pacific Northwest
United States Tennis Association
Bridge Meadows
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Reach Community Development
Affordable Housing
Artists Repertory Theatre
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Disposition Sciences, Inc.
Optical Coating Solutions
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Lucid Energy
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Wilder Technologies
The world's leading technology company specialized in research, development and manufacturing of high speed fixturing and test solutions.
Caterpillar
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Gift Tree
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